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Farmers Own Organics

Farmers Own Organics White Logo with Faded Flax and Seedling by Hybrid Creative

/ Overview

The new owners approached our creative agency with the challenge of rebranding their business to appeal to a broader audience and increase their sales and engagement. We created a new logo, business cards, multi-packaging design, a full e-commerce website, marketing materials, and product photography, and provided ongoing social media management.

Farmers Own is an established Lethbridge County-based organic flax seed business that produces high-quality flax seed products for the local and international markets.

Services: Brand Strategy, Logo Design, Brand Positioning, Website Design, Packaging Design, Marketing Strategy, Graphic Design, Digital Marketing, Content Creation, Video Production and Photography, SEO

Bunch of Farmers Own Organics Business Cards Falling Design by Hybrid Creative
Close-up of Farmers Own Organics Logo Submark Designed by Hybrid Creative

/ Challenge

Farmers Own faced several challenges, including having outdated branding and packaging that failed to effectively communicate its products’ quality and sustainability and stand out on store shelves. They also needed help connecting with younger consumers looking for organic options and educating consumers on the benefits of their products.

/ Execution

Our creative team worked closely with Farmers Own to develop a new brand identity and fresh new packaging for several products, including flax oil, seeds and horse feed.

We began by creating a new logo emphasizing its product’s organic and natural aspects while giving it a modern and sophisticated look that stood apart from competitors.

We incorporated the new branding into the website design, marketing materials and social media presence to make it more visually appealing and reflective of their values.

Responsive Website Design for Farmers Own Organics by Hybrid Creative
Close-up of Flax Seed Bag Design by Hybrid Creative for Farmers Own Organics
Before and After Flaxseed Oil Bottle Design for Farmers Own Organics by Hybrid Creative

“Working with Hybrid has taken our company to the next level! From day one, they have remained passionate about our business and shown immense love for perfection and love of design that can be seen right from our logo and website, right through to our packaging. We highly recommend the Hybrid team!”

Darcy Slingerland

Darcy Slingerland

Owner - Farmers Own Organics

Flaxseed Oil Bottle Design for Farmers Own Organics in a White Kitchen by Hybrid Creative

/ Result & Impact

Market Expansion:

With heightened brand awareness, authority, credibility, and strategic positioning, we were able to help them successfully penetrate dozens of new provinces and local and international markets, including prestigious chains like Safeway.

Social Engagement:

Our efforts amplified customer interaction with the Farmers Own brand on various social platforms, leading to positive reviews, user-generated content, and invaluable customer word-of-mouth referrals.

Brand and Packaging Revamp:

The refreshed brand identity and contemporary packaging design landed us on target and appealed to a broader audience. This strategic move helped augment market visibility, boost sales revenue, enhance profit margins, and fortify customer loyalty and retention.

Farmers Own Organics Submark, Name, and Website on Sticker Roll by Hybrid Creative
Social Media Posts for Farmers Own Organics by Hybrid Creative

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