Farmers Own Organics
In Branding, Web Design, Graphic Design and Marketing
Farmers Own is an established Lethbridge County-based organic flax seed business that produces high-quality flax seed products for the local and international markets.
The new owners approached our creative agency with the challenge of rebranding their business to appeal to a broader audience and increase their sales and engagement.
We created a new logo, business cards, multi-packaging design, a full e-commerce website, marketing materials, and product photography, and provided ongoing social media management.
/ Challenge
Farmers Own faced several challenges, including having outdated branding and packaging that failed to effectively communicate its products’ quality and sustainability and stand out on store shelves. They also needed help connecting with younger consumers looking for organic options and educating consumers on the benefits of their products.
/ Execution
Our creative team worked closely with Farmers Own to develop a new brand identity and fresh new packaging for several products, including flax oil, seeds and horse feed.
We began by creating a new logo emphasizing its product’s organic and natural aspects while giving it a modern and sophisticated look that stood apart from competitors.
We incorporated the new branding into the website design, marketing materials and social media presence to make it more visually appealing and reflective of their values.
“Working with Hybrid has taken our company to the next level! From day one, they have remained passionate about our business and shown immense love for perfection and love of design that can be seen right from our logo and website, right through to our packaging. We highly recommend the Hybrid team!”
Darcy Slingerland
Owner - Farmers Own
/ Result & Impact
Market Expansion:
With heightened brand awareness, authority, credibility, and strategic positioning, we were able to help them successfully penetrate dozens of new provinces and local and international markets, including prestigious chains like Safeway.
Social Engagement:
Our efforts amplified customer interaction with the Farmers Own brand on various social platforms, leading to positive reviews, user-generated content, and invaluable customer word-of-mouth referrals.
Brand and Packaging Revamp:
The refreshed brand identity and contemporary packaging design landed us on target and appealed to a broader audience. This strategic move helped augment market visibility, boost sales revenue, enhance profit margins, and fortify customer loyalty and retention.
