WestVets Animal Hospital
In Branding, Web Design, Graphic Design and Marketing
WestVets Animal Hospital, a new veterinary clinic in West Lethbridge, sought to establish a strong brand identity, create an impactful digital presence, and attract clients in a competitive market. They partnered with Hybrid Creative to achieve these goals before their grand opening.
/ Challenge
As a brand-new clinic, WestVets faced the challenge of building awareness, trust, and familiarity with potential clients in a highly competitive local veterinary market. They needed an opportunity to stand out from competitors and create a solid platform to showcase their compassion, values, commitment and expertise.
/ Execution
Hybrid Creative devised a comprehensive strategy to establish a strong brand identity, create an engaging online presence, and connect with the local pet-loving community. We developed a memorable logo and brand identity, designed a user-friendly website and implemented targeted digital marketing campaigns, including local SEO and Google Ads.
/ Result & Impact
ROAS & Conversion:
Achieved a 4.6 Return On Ad Spend (ROAS) and 25.93% Conversion Rate (CR), generating $4.60 in revenue for every ad dollar spent and 1 in 4 visitors taking a desired action.
Brand Growth:
Boosted brand awareness, resulting in a 22% monthly client growth rate in the initial months.
Web Traffic & Engagement:
Dramatically increased website visits, leading to a surge in online appointment bookings and heightened user interaction.
Market Positioning:
Established a robust foundation for WestVets, fortifying their presence in the competitive Lethbridge veterinary landscape.
