Stronghold Brewing Co.
66%
Increase in merchandise sales since rebrand.
THE CHALLENGE:
A historic brewery with a bold new vision
When new ownership took over this historic Fort Macleod brewery, they had a clear vision: honour the building’s heritage while making the brand unmistakably their own.
They needed an identity system that told a cohesive story across everything, from the logo to the shelf. One that reflected their bold approach to craft beer and gave them real presence in crowded store shelves.
THE SOLUTION:
One brand system built to work everywhere
We developed a refined logo that retained the bison’s fierce character while delivering cleaner execution. A tagline that gave the brand a voice: For Those Who Roam Boldly.
And a complete packaging system across their flagship lineup, where each beer gets its own distinct theme, but everything remains consistently Stronghold.
THE RESULT:
New direction, stronger footprint
The rebrand drove a 66% increase in merchandise sales and earned gold at the 2025 Hermes Creative Awards.
Stronghold has a brand system that scales with each new release, giving them a consistent, recognizable presence that commands attention in crowded craft beer aisles.
Jeremy truly took the time to understand who we are and what we wanted to achieve. He helped us rebrand in a way that brought our vision to life while staying true to our brand, our historic building, our taproom, and our town. His attention to detail and genuine care for our business set him apart. We highly recommend Hybrid Creative to anyone looking for branding that is intentional, meaningful, and well-executed.
Amanda Wark – Owner, Stronghold Brewing Co.
