Keeping it Fresh

BinFresh is your local curb-side cleaning specialist servicing Lethbridge, & surrounding areas offering garbage, recycling & compost bin cleaning & sanitizing as well as driveway & deck cleaning, mobile pressure washing, home exterior washing & more.

Brand Identity
Logo Design
Brand Messaging
Brand Strategy
Responsive Web Design
Brand Positioning

I approached Hybrid because I was searching for a specialized company to help me establish a solid name/brand and a new website for my new business. Hybrid worked closely with me to brainstorm and create the perfect name for my business, as well as establish a solid logo and identity, and the further structure and design of our website and marketing collateral. The team at Hybrid is very patient, creative, and easy to work with which has made the entire process enjoyable and far less stressful. The result of working with them has been amazing as they are efficient and knowledgeable and have a clear passion for their craft. From the very beginning, they have been extremely helpful in helping us launch and continue to establish our name and brand in our community. I would highly recommend Hybrid to anyone starting a new brand or business!
Kevin Kruetz Owner/Operator at BinFresh - Binfresh.ca

Challenge & Execution

Our challenge was to establish a recognizable and captivating identity that would reflect the innovative nature of a relatively new concept, especially in our local market.

Our solution was a short and memorable name with a clean and fluid icon and typeface. We mimicked this flow throughout the logo following a similar line structure that emphasizes elements of water, raindrops, and an overall sanitized feeling of cleanliness and fresh simplicity.






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